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Orion Beer Festival Brings Okinawan Vibes to Kaohsiung!
On June 29, 2024, Orion Beer brought the spirit of Okinawa to Taiwan with an unforgettable beer festival in the tropical city of Kaohsiung! Marking our first Orion Beer Festival in Taiwan since the pandemic, this event was a vibrant celebration of culture, music, and, of course, great beer.
Kaohsiung, known for its warm energy and coastal charm, was the perfect backdrop for this island-inspired festival. Attendees were immersed in an authentic Okinawan experience, featuring beloved artists straight from Japan, traditional instruments, mouthwatering Okinawan cuisine, and an endless flow of Orion Beer.
With over 5,000 attendees on-site and a staggering 14 million online impressions, the festival created a wave of excitement across Taiwan. From interactive games and engaging photo booths to exclusive giveaways, the event was packed with unforgettable moments.
The response was overwhelming, with fans already asking for more. Due to the incredible demand and enthusiasm, we’re thrilled to announce that we’re already planning the next Orion Beer Festival for 2025! Stay tuned for more details – you won’t want to miss it!
Orion Pop-Up Takes Seoul by Storm!
On 29th July 2024, Orion Beer made a splash in Korea with an extraordinary pop-up event in the heart of Seongsu—Seoul’s hotspot for trendsetting activations. Even before the official announcement, excitement was at an all-time high, with all available spaces selling out within two days of going live on the reservation platform!
Over 4,000 visitors joined us over 10 days, creating an incredible buzz both offline and online. The pop-up was designed as an immersive journey into the Okinawan experience, allowing guests to feel as if they had stepped right onto a sun-kissed beach in Japan.
Upon arrival, guests were welcomed at the entrance and invited to change into tropical outfits for picture-perfect moments in a lush garden filled with picturesque displays. Inside, they received an exclusive goodie bag featuring Orion-branded slippers, fans, and other must-have souvenirs.
From there, they stepped into the World of Orion, an awe-inspiring space that recreated a breathtaking Okinawan beach with 180-degree screen displays of the sea, complete with the soothing sound of waves. Visitors could unwind on beach chairs while enjoying two complimentary drinks, fully immersing themselves in the island vibe. Traditional Okinawan elements were woven into the experience, including the iconic Sanshin instrument, offering an authentic taste of the island’s rich musical heritage.
The journey continued in the next room, where guests engaged in interactive games to win exclusive prizes while learning more about Orion Beer, Okinawa, and our brand story. What truly amazed us was the overwhelming love and recognition Orion already had in Korea, even before our official launch.
We are beyond grateful for the warm reception and can’t wait to engage even more with our Korean audience. Stay tuned—this is just the beginning!
Orion Pop-Up Takes Seoul by Storm!
On 29th July 2024, Orion Beer made a splash in Korea with an extraordinary pop-up event in the heart of Seongsu—Seoul’s hotspot for trendsetting activations. Even before the official announcement, excitement was at an all-time high, with all available spaces selling out within two days of going live on the reservation platform!
Over 4,000 visitors joined us over 10 days, creating an incredible buzz both offline and online. The pop-up was designed as an immersive journey into the Okinawan experience, allowing guests to feel as if they had stepped right onto a sun-kissed beach in Japan.
Upon arrival, guests were welcomed at the entrance and invited to change into tropical outfits for picture-perfect moments in a lush garden filled with picturesque displays. Inside, they received an exclusive goodie bag featuring Orion-branded slippers, fans, and other must-have souvenirs.
From there, they stepped into the “”World of Orion,”” an awe-inspiring space that recreated a breathtaking Okinawan beach with 180-degree screen displays of the sea, complete with the soothing sound of waves. Visitors could unwind on beach chairs while enjoying two complimentary drinks, fully immersing themselves in the island vibe. Traditional Okinawan elements were woven into the experience, including the iconic Sanshin instrument, offering an authentic taste of the island’s rich musical heritage.
The journey continued in the next room, where guests engaged in interactive games to win exclusive prizes while learning more about Orion Beer, Okinawa, and our brand story. What truly amazed us was the overwhelming love and recognition Orion already had in Korea, even before our official launch.
We are beyond grateful for the warm reception and can’t wait to engage even more with our Korean audience. Stay tuned—this is just the beginning!
Orion Beer Named Japan’s Happiest Beer Brand!
Orion Beer is on a mission to spread joy, friendship, and the vibrant spirit of Okinawa across the world—and now, we have even more reason to celebrate! We are thrilled to announce that Orion has been officially recognized as the happiest beer brand in Japan, ranking #3 in happiness across all brands and categories in 2024! 
This recognition is a testament to our commitment to crafting not just great beer, but unforgettable experiences filled with warmth and connection. From casual get-togethers to grand celebrations, Orion is all about creating happy moments that bring people closer together.
As we continue our journey, our goal is to expand our reach, introduce fresh and exciting experiences, and keep delivering a brand that embodies fun, friendship, and the Okinawan way of life.
So, grab your friends, raise your glass, and let’s toast to good times, great beer, and even happier memories with Orion! 
