About us
The History of Orion BeEr
A Dream Takes Flight
In the vibrant heart of Okinawa, a vision was born—to create a beer that wasn’t just brewed for the people but with them. With unwavering passion and an initial capital of 50 million yen, Orion Breweries was founded, embarking on a journey to bring a uniquely Okinawan beer to life.
03
04
05
06
06
19 57
03
04
05
06
06
19 58
A Name Chosen by the People
Orion’s story is deeply intertwined with the people of Okinawa. In a remarkable act of community spirit, the brewery turned to the public, inviting them to name their soon-to-be favorite beer. Through a newspaper campaign, locals submitted ideas and voted, ultimately choosing Orion—inspired by the brilliant constellation shining over the island. From the very beginning, Orion belonged to the people.
Okinawa’s Own Beer is Born
03
04
05
06
06
19 59
03
04
05
06
06
19 60
Building the Foundations of a Legacy
As love for Orion grew, so did its ambition.
Orion Draft Beer was introduced, setting a new standard for freshness and quality.
03
04
05
06
06
19 67
03
04
05
06
06
19 69
Orion took its first step beyond Okinawa, exporting beer to U.S. military bases, marking the beginning of its international journey.
1970s–1990s
A Period of Growth and Innovation
03
04
05
06
06
19 75
03
04
05
06
06
19 82
A groundbreaking partnership with Asahi Breweries was formed, elevating Orion’s brewing technology and expanding its reach across Japan.
03
04
05
06
06
19 96
03
04
05
06
06
19 97
Orion embraced the digital era, launching its official website and connecting with a new generation of beer lovers.
2000s
A Commitment to Quality and Sustainability
Orion took a bold step toward environmental sustainability, implementing an advanced wastewater treatment system at its brewery.
03
04
05
06
06
20 02
03
04
05
06
06
20 04
Orion Draft Beer earned international recognition, winning the prestigious Monde Selection Gold Award.
Orion introduced a 100% malt beer, deepening its dedication to premium craftsmanship.
03
04
05
06
06
20 07
03
04
05
06
06
20 09
Orion strengthened its ties to the land, sourcing local ingredients and supporting Okinawan agriculture.
2010s
Expanding Horizons, Strengthening Traditions
Orion ventured into craft brewing, introducing its first small-batch, artisanal beer.
03
04
05
06
06
20 11
03
04
05
06
06
20 17
A brand-new, state-of-the-art brewing facility was established to keep up with growing demand.
Orion proudly became the official beer partner of the Okinawa Marathon, reinforcing its deep connection with local sports and culture.
03
04
05
06
06
20 19
2020s
Taking Okinawa to the World
03
04
05
06
06
20 21
03
04
05
06
06
20 24
03
04
05
06
06
20 24
03
04
05
06
06
20 24
Orion brought the taste of Okinawa to Korea with its first-ever pop-up experience, immersing beer lovers in its unique flavors and culture.
03
04
05
06
06
20 24
A Dream Takes Flight
In the vibrant heart of Okinawa, a vision was born—to create a beer that wasn’t just brewed for the people but with them. With unwavering passion and an initial capital of 50 million yen, Orion Breweries was founded, embarking on a journey to bring a uniquely Okinawan beer to life.
19 57
03
04
05
06
06
19 58
03
04
05
06
06
A Name Chosen by the People
Orion’s story is deeply intertwined with the people of Okinawa. In a remarkable act of community spirit, the brewery turned to the public, inviting them to name their soon-to-be favorite beer. Through a newspaper campaign, locals submitted ideas and voted, ultimately choosing Orion—inspired by the brilliant constellation shining over the island. From the very beginning, Orion belonged to the people.
Okinawa’s Own Beer is Born
With great anticipation, Orion Beer made its debut, delivering a crisp and refreshing taste perfectly suited for Okinawa’s warm, subtropical climate. From festivals to family gatherings, Orion quickly became more than just a beer—it was a symbol of island life, bringing people together to share in joyful moments.
19 59
03
04
05
06
06
19 60
03
04
05
06
06
Building the Foundations of a Legacy
As love for Orion grew, so did its ambition.
Orion Draft Beer was introduced, setting a new standard for freshness and quality.
19 67
03
04
05
06
06
19 69
03
04
05
06
06
Orion took its first step beyond Okinawa, exporting beer to U.S. military bases, marking the beginning of its international journey.
1970s–1990s
A Period of Growth and Innovation
Orion introduced its first canned beer, making it easier than ever for people to enjoy their favorite brew anytime, anywhere.
19 72
03
04
05
06
06
19 85
03
04
05
06
06
Orion made its television debut, launching its first-ever commercial and bringing the brand into homes across Okinawa.
A groundbreaking partnership with Asahi Breweries was formed, elevating Orion’s brewing technology and expanding its reach across Japan.
19 72
03
04
05
06
06
19 85
03
04
05
06
06
Orion embraced the digital era, launching its official website and connecting with a new generation of beer lovers.
2000s
A Commitment to Quality and Sustainability
Orion took a bold step toward environmental sustainability, implementing an advanced wastewater treatment system at its brewery.
20 02
03
04
05
06
06
20 04
03
04
05
06
06
Orion Draft Beer earned international recognition, winning the prestigious Monde Selection Gold Award.
Orion introduced a 100% malt beer, deepening its dedication to premium craftsmanship.
20 07
03
04
05
06
06
20 09
03
04
05
06
06
Orion strengthened its ties to the land, sourcing local ingredients and supporting Okinawan agriculture.
2010s
Expanding Horizons, Strengthening Traditions
Orion ventured into craft brewing, introducing its first small-batch, artisanal beer.
20 11
03
04
05
06
06
20 17
03
04
05
06
06
A brand-new, state-of-the-art brewing facility was established to keep up with growing demand.
Orion proudly became the official beer partner of the Okinawa Marathon, reinforcing its deep connection with local sports and culture.
20 19
03
04
05
06
06
2020s
Taking Okinawa to the World
Orion unveiled a refreshed brand identity, modernizing its look while staying true to its rich heritage.
20 21
03
04
05
06
06
20 24
03
04
05
06
06
Orion brought the taste of Okinawa to Korea with its first-ever pop-up experience, immersing beer lovers in its unique flavors and culture.
Orion made a splash at a major beer festival in Taiwan, sharing its passion for brewing with an international audience. To bring the true essence of Okinawa to the world, we invited beloved Okinawan artists and cultural performers, creating an unforgettable experience where music, tradition, and great beer came together in perfect harmony
20 24
03
04
05
06
06
20 24
03
04
05
06
06
Orion was honored to receive the prestigious Best Beer Brand Award in Japan by Nikkei, a testament to the love and trust beer lovers have for our brews.
Orion brought the taste of Okinawa to Korea with its first-ever pop-up experience, immersing beer lovers in its unique flavors and culture.
20 24
03
04
05
06
06
Orion Logo
Move your mouse Over the logo
Okinawa's Beer
Okinawa's Sun
Okinawa's Sky
Okinawa's Sea
The Founding of Orion
Orion was founded on May 18, 1957, by Sosei Gushiken with a capital investment of 50 million yen (type B military yen). Driven by a passionate commitment to help rebuild Okinawa’s economy and society after the war, Mr. Gushiken established the company, laying the foundation for what would grow into one of the leading enterprises in the region.
The Story Behind the Name Orion
The name Orion was chosen through a public naming contest for the company’s flagship beer. The contest was announced in the newspapers on November 1, 1957, offering generous prizes: 10,000 type B military yen (approximately $83.40) for first place, 3,000 type B military yen ($25) for second place, and 2,000 type B military yen ($16.70) for third place. The contest sparked incredible enthusiasm, with over 2,500 entries and 823 suggestions. After screening 810 of the names, Orion was selected due to its deep connection to Okinawa and its strong consumer appeal.
The name Orion itself was inspired by the famous constellation, which can be seen in the southern skies, mirroring the spirit of Okinawa’s southern islands. Stars symbolize dreams and aspirations, reflecting the hope and ambition for a brighter future. Additionally, at the time, the U.S. forces in Okinawa used a three-star emblem, further influencing the choice. The combination of these factors made Orion the perfect name to represent the company’s vision and its commitment to growth and progress.
About Logo Mark
The logo of Orion features an O that is intentionally designed as an incomplete circle. This symbolizes our ongoing journey to pursue our ideals and complete the circle. At the center, the i represents a person, with the circular shape of the head symbolizing wholeness, as well as the vibrant southern sun. This logo embodies a forward-thinking company that grows through unity, always striving toward completeness.
Our two corporate colors reflect the essence of Okinawa. Orion Blue is inspired by the sea and sky, symbolizing harmony with nature while representing water, freshness, and purity. Orion Red, on the other hand, reflects the powerful southern sun, embodying our burning passion, energy, and commitment to solidarity.
Sustainability
At Orion, contributing to the local community is a core part of our management philosophy. We are deeply committed to giving back to the community that has supported us throughout our journey. One of our highlights is the Orion Beer Fest, one of Japan’s largest and most beloved beer festivals. We also sponsor sporting events, local festivals, arts festivals, and other community activities. Looking ahead, we will continue to support the growth of Okinawa’s traditional arts and culture, working alongside the local community to promote positive initiatives that bring joy and inspiration to the region.
Please Drink Responsibly
We encourage responsible drinking. Chugging alcohol is dangerous and can be life-threatening. Never engage in or encourage others to chug alcohol.
Avoid drinking while pregnant or nursing, as it can harm the development of your baby.
Drinking alcohol is prohibited for minors by law. Never drink if you are underage, and never permit minors to drink.
Driving under the influence of alcohol is illegal. Always follow the rule: Do not drive if you drink, and do not drink if you plan to drive.
Never consume alcohol while taking medication, as it may pose serious risks.
To protect your health, make sure to rest your liver by abstaining from alcohol for at least two days each week.
We have established our new cooperate statement: Proudly from Okinawa, Orion makes people, makes occasions, helps the world smile.
With our statement Proudly from Okinawa, Orion makes people, makes occasions, helps the world smile. we will build Orion Breweries, which grows together with Okinawa.
Learn more about our company, the dedicated team driving our success, and the people who make a difference every day.
