On 29th July 2024, Orion Beer made a splash in Korea with an extraordinary pop-up event in the heart of Seongsu—Seoul’s hotspot for trendsetting activations. Even before the official announcement, excitement was at an all-time high, with all available spaces selling out within two days of going live on the reservation platform!

Over 4,000 visitors joined us over 10 days, creating an incredible buzz both offline and online. The pop-up was designed as an immersive journey into the Okinawan experience, allowing guests to feel as if they had stepped right onto a sun-kissed beach in Japan.

Upon arrival, guests were welcomed at the entrance and invited to change into tropical outfits for picture-perfect moments in a lush garden filled with picturesque displays. Inside, they received an exclusive goodie bag featuring Orion-branded slippers, fans, and other must-have souvenirs.

From there, they stepped into the “”World of Orion,”” an awe-inspiring space that recreated a breathtaking Okinawan beach with 180-degree screen displays of the sea, complete with the soothing sound of waves. Visitors could unwind on beach chairs while enjoying two complimentary drinks, fully immersing themselves in the island vibe. Traditional Okinawan elements were woven into the experience, including the iconic Sanshin instrument, offering an authentic taste of the island’s rich musical heritage.

The journey continued in the next room, where guests engaged in interactive games to win exclusive prizes while learning more about Orion Beer, Okinawa, and our brand story. What truly amazed us was the overwhelming love and recognition Orion already had in Korea, even before our official launch.

We are beyond grateful for the warm reception and can’t wait to engage even more with our Korean audience. Stay tuned—this is just the beginning!”